Monthly Archives: August, 2018

How to attract more customers to your fuel station

August 28th, 2018 Posted by News 0 thoughts on “How to attract more customers to your fuel station”

The rapid growth of fuels business in Nigeria means only one thing- more competition. Being a market with a relatively fixed price range, the battle for higher sales is even more intense and station owners have to exploit more strategies to stay ahead.

We have highlighted some proven strategies that would definitely get you going

  • Exceptional customer service. The character of your station’s staff is crucial to your success. Make sure you staff members are always respectful, ready to attend customers, and friendly. Remember, when one person has a bad experience, they talk about it to their friends and family: if one staff is rude, you risk losing much more than just one customer.
  • Station and store appearance. Make sure your station looks good, inside and outside. The landscape, fuel dispensers, driveway, and exterior of the buildings are the first things your customers, and all other passing traffic, see. If your station looks appealing, more people will stop by.
  • Lighting. It is very important to keep your site well-lit and safe — especially at night. This will prevent your customers from getting injured or harmed in any way. And there is just something classy about bright lights.
  • Sanitation. Maintain your fuel station and c-store up to par by always keeping windows, floors, and restrooms clean. Spotless bathrooms are very important to customers, especially those travelling long distances. Pay special effort to maintaining and modernizing your facilities. Their cleanliness, along with your overall store appearance, will help increase your sales.
  • Competitive pricing. Keep your fuels pricing comparable, or below, other neighbouring sites. It’s a great way to maintain loyalty and get repeat customers, you’ll be surprised at how much difference 1Naira would make.
  • Identify extra community needs. Recognize what goods and services your consumers want provided to them quickly, and make sure you offer them. These might include POS, mini marts, car washes, etc.
  • Promotional signage. Represent your brand properly. Your customers look at your promotional signage on a daily basis, make it worth their time!
  • Marketing. Promoting products and current offers is a great way to add brand awareness. Marketing materials do not just promote the items in them, but also your brand – the imagery of who you are as a convenience store. Make sure your marketing materials are tasteful and fun.

 

 

Adapted from LS RETAIL

Energy360 Africa unveils future of fuel retail in Nigeria

August 10th, 2018 Posted by News 0 thoughts on “Energy360 Africa unveils future of fuel retail in Nigeria”

Operators of petroleum retail outlets, fuel depots and terminals can now afford to go to sleep with both eyes closed as Energy 360 (E360) Africa Limited, a wholly indigenous downstream petroleum technology company, has unveiled innovative business solutions to eliminate fraud and improve operational efficiency of downstream facilities.

Source: Marine&Petroleum Nigeria

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Did You Know tech in Africa stops gas station fraud?

August 1st, 2018 Posted by News 0 thoughts on “Did You Know tech in Africa stops gas station fraud?”

The Oil and Gas retail downstream sector has been saddled with so many challenges in the past and present. Fuel margins reducing every passing year coupled with challenges like fuel and cash theft as well as other operational control breaches. energy360 Africa solves these challenges and supports fuel retailers by protecting them from fraudulent activities at the forecourt that lead to losses and securing their margins allowing these businesses to serve customers better.

Source: Inventive Africa

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